Analyze your customer needs
Just by the nature of social media, it’s one of the best places to get feedback about your business in real time. Your customers will talk about you, message you, and may even take part in the conversations online. Being able to follow and respond will help you appear caring and responsible, which will help customers feel good about your brand.
Are customers asking the same questions over and over again? This might mean your website is confusing or the information they are looking for is too hard to find. It may uncover the need for education around a particualr topic. This valuable feedback may provide ideas for new products or services.
Participating in the conversations online (and even sitting back and just listening) can tell you a lot about the state of your business, your industry, and your customer’s needs.